Journey to Flows

Helping SFMC practitioners make the switch from Journey Builder to Flows

Welcome to your go-to hub for mastering Salesforce Marketing Cloud

Explore hands-on guides, opinionated breakdowns, and proven playbooks for scaling your customer journeys.

🚀 Getting Started with Flow-Based Orchestration

Learn why switching from Journey Builder to Flow-based campaigns is a game changer, and how to start smart.

🛠️ Debugging with the MCP Toolkit

Break down how the custom-built MCP Debug Toolkit helps streamline personalization QA and event inspection.

🧠 Data Cloud Segments Demystified

From fuzzy to deterministic matching — unlock Data Cloud segmentation strategy patterns that scale.